Adobo Design Awards 2013 Call For Entries!


Since being introduced in 2007, the Adobo Design Awards has sought to champion the Philippines' best in design and to recognize the talents behind the work. Now on its fourth year, the competition, organized by adobo magazine - the country's premier advertising and brand communications publication - is championing a search for the most creative work with a purpose.

The Professional Category is open to creative professionals, Philippine or foreign-based companies and individuals.   Entries in this category vie for individual category awards for each format, with as many gold, silver and bronze winners as there are deserving.  Best in Show winners are then selected from all gold winners, regardless of format but based on their stated purpose: "Design for a Purpose" or "Design for Good". 

"Design for a Purpose" awards work that promotes an individual, product, company, brand or event, while "Design for Good" supports campaigns for a worthy cause, advocacy, CSR or public service. 


Entries to this category may be in the forms of: press and poster, corporate brand identity, typography, publishing (books & magazines), digital/interactive, production design, environmental/spatial design, packaging, product design, broadcast animation/music video, outdoor/ambient, t-shirt design, or illustration/applied graphics.

Open to professionals, freelancers and students, the Open/Theme category calls for creative pitches to promote the imagery of “Manila’s Pop Culture”.  Entries may be submitted in either or video formats (up to 7 minutes long).

“We wanted to open up the field to students of a wider design discipline, including students of film and production, taking into account the Philippines’ increasing distinction in these fields,” said Angel Guerrero, adobo’s editor-in-chief.

Entries will be judged by a panel composed of respected industry experts in advertising and design. Thomas Yang, creative director at DDB Singapore, will preside over the judging panel, which includes Eneri Abillar of Vapor Studios, Jowee Alviar and Mon Punzalan of Team Manila, Dan Matutina of Twisted Fork, Rex Advincula and Joie Tai of Inksurge, Aram Beheshti of Graphika Manila, Brian Tenorio of Design for Development, freelance graphic designer AJ Dimarucot, Dean Jose Maria Yupango of the College of Saint Benilde - SDA, Andrew Petch of Ace Saatchi & Saatchi, Merlee Jayme of DM9 JaymeSyfu, Pedring Lopez of Welovepost, and Gary Amante of BBDO Guerrero.

All entries should have been commercially released between February 1, 2012 and March 31, 2013. Deadline for submission of entries is on April 3, 2013. Winners will be announced and awarded on April 26, 2013 at the Ayala Museum.

Event partners include MyPhone, Havaianas, Manila Beer, Tanduay Ice, Robert Mondavi, Pinwheel, Executive Decisions and 25th Media Production. Sponsoring the venues are Ayala Museum and Aubergine Restaurant.  Isla Lipana PWC & Co is the official tabulator for the adobo Design Awards 2013. Media partners are Business Mirror, Philippine Daily Inquirer and The Philippine Star. 

For entry kits and more information, please visit www.adobodesignawards.com.  You can also inquire by calling Ched Dayot at 0906 359 9167 or through email at designawards@adobomagazine.com. 

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