SM Companies Together To Support Ice Skating Hero Michael Martinez

Michael Martinez became an inspiration for Filipinos that it is possible to be a winter Olympian despite living in a tropical country. After competing at the 2014 Sochi Winter Olympics, the interest in the sport grew more and more. 

Now Michael is off to the US to compete in the Hilton HHonors Skate America to be held in Chicago Illinois in October 22-26.Michael was one of the select few invited by the organizing committee of the Hilton Hhonors to compete in this prestigious event. Only World Top Ranking skaters, which Martinez ranks 27th, are requested to attend the competition.


The SM Group recently signed a contract with Michael Martinez for monetary support in his goal to make it to the 2018 Winter Olympics. Together with SM Prime Holdings, SM Lifestyle Entertainment, Inc., and the SM Foundation teamed up to provide Martinez monetary support for his training and needs for skating.

Michael Martinez, who had discovered his love for skating at a very early age, honed his skills at the SM Skating Rink. He had joined international competitions such as those developed by the International Skating Institute and the International Skating Union, but his efforts have recently been noticed by the Public as the only Filipino representative at the Winter Olympics 2014. 

The SM Group is proud to support athletes such as Michael Martinez, who has proven that a tropical country can succeed in a winter sport.

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