Globe Telecom is the #1 postpaid brand in the country based on revenue market share, the global metric used in determining market leadership across telcos worldwide.
Globe posted postpaid revenues of P7.8 billion in the first quarter of 2015 versus Smart’s P3.3 billion and Sun’s P2.4 billion. Globe postpaid revenues have grown by 11% versus Sun’s 10% growth from previous year’s levels.
The revenue figures show Globe has cornered the mobile postpaid segment with revenue market share of 57.8%, leaving Smart with a 24.6% revenue share and Sun with a 17.6% revenue share.
Globe Senior Advisor for Consumer Business Dan Horan pointed out that Globe has been consistently growing its postpaid business both in number of customers and ARPU (average revenue per user), an important indicator of customer preference and stickiness to the network.