Pet Food Institute Launches Newly Designed Website

As the Voice of US Pet Food Makers, PFI Creates New Platform to Provide Pet Lovers with Information about Dog and Cat Food at www.petfoodinstitute.org

WASHINGTON - The Pet Food Institute (PFI), whose members make 98 percent of all U.S. pet food products, announces the relaunch of its new website at www.petfoodinstitute.org . The refreshed and redesigned website supports PFI’s mission of providing factual information about pet food safety and nutrition, and advocating for a transparent, science-based regulatory environment for its members.

Inside the New Website and Social Media Platform The website features pet food essentials, a newsroom, archive of public comments, and a new blog, The Whole Bowl. Content across the site will help pet lovers, media and other stakeholders find accurate information about how nutrition and safety drive today’s carefully crafted pet food recipes, and how the ingredients support these priorities. Visitors will also find information about how they can help to keep pets happy and healthy. PFI has launched a Twitter handle, found online at @USPetFood, to promote these digital resources.

“The Pet Food Institute is committed to providing pet owners with factual information on food safety and nutrition for their pet cats and dogs, and our new website offers a user-friendly platform to promote these pillars,” said Cathleen Enright, PhD, president and CEO of PFI. “PFI is available as a resource to policymakers, media, regulators and pet lovers across the country as they seek to learn more about U.S. pet food. Our new website and Twitter handle will allow us to share this information in the digital space.”

Presenting the New Logo

Along with the launch of the new website, PFI also unveiled its new logo, which aims to capture the forward-looking mindset of the U.S. pet food industry. The bright color scheme resonates with the modern sensibilities of today’s pet owner, and the use of the feeding bowl connects to PFI’s core mission of providing truthful information about pet food and its nutritional content. The new tagline, “Promoting long and healthy lives since 1958,” reinforces the organization’s commitment to help pet owners care for dogs and cats through sound nutrition.

For nearly 60 years, PFI has served as the voice of U.S. pet food makers. PFI is dedicated to:

* Advocating for legislation, regulations and technologies that support the domestic manufacture and global distribution of safe, quality pet food and that provide for consumer choice;

* Promoting pet food safety innovation in manufacturing and handling practices;

* Delivering information about issues impacting pet food makers, their suppliers and distributors, pet lovers and other relevant stakeholders; and * Communicating the benefits of pet ownership to the general public at large. Visit online for more information about PFI and its member companies.

PFI’s efforts in the Philippines

In the Philippines, PFI has been working closely with local communities, vet associations, breed clubs, animal groups, the academe and local governments across Metro Manila through its responsible pet ownership advocacy, the Well-Fed|Well-Nurtured Campaign. PFI partnered with the Veterinary Practitioners Association of the Philippines to raise awareness on the importance of proper nutrition for

cats and dogs and regular veterinary care among the ever growing community of Filipino pet owners through publicity efforts and pet events.