BPI 24/7 Encourages Filipinos to Get Out More

(L-R) BPI’s Assistant Vice President, Carlo Gatuslao, and Senior Vice
President and Head of Electronic Channels Group, Noel Tagaza;
Zest Air’s Assistant Vice President-Business Development,
Vanessa Caceres; and Philippine Hotel Reservations Service Inc.’s Chief
 Executive Officer and Co-founder, Lila Rosenberger; and BPI’s
 Brand Manager, Patrick Zulueta.

The Bank of the Philippine Islands (BPI), in partnership with Zest Airways Inc., Philippine Hotel Reservations Service Inc. (PHRS), launches a travel and rewards campaign, “Get Out More” which gives BPI clients a chance to win an all-expense paid trip for four (4) to the seven (7) of the top destinations in the country, just by paying bills online, over the phone, or through their mobile phones.

Through the BPI 24/7 Banking Channels, the Unibank continues to redefine the Filipino’s banking lifestyle as it allows clients to bank easily, securely, anytime and anywhere. Be it through the internet, telephone, or mobile phone, BPI provides clients innovative ways to accomplish over 100 financial transactions without going to the bank, allowing them more time for more important matters.

Land Rover unveils "It's More Fun in the Philippines" campaign with DOT

Land Rover Philippines (LRPhils Motors Inc.) together with the Department of Tourism (DOT) and Tourism Promotions Board (TPB) recently launched a joint tourism promotional campaign dubbed "Land Rovering. More Fun in the Philippines." The campaign includes a series of Land Rover TV commercials and print advertisements featuring local tourist spots as well as off road destinations in the country. Land Rover is the first automotive brand to tie up with DOT through the popular "It's More Fun in the Philippines" campaign.

"We are very excited with this project with DOT and TPB which will run until 2013 and hopefully will include an international campaign as well," shared LRPhils Motors Executive Director Marc Soong. At the launch in Opus Restaurant and Lounge at Resorts World Manila in Pasay City, LRPhils Motors featured a Land Rover Defender sporting the body sticker with the campaign slogan "Offroading.More Fun in the Philippines."

Why It's More Fun In The Philippines!

There are so many reasons why it is more fun in the Philippines, and aside from breathtaking views, one can find himself in an adventure anywhere and anytime in the country especially when it comes to food tripping. This is why I never get bored of exploring starting from by birthplace and home city Manila.

I also explored several places in the country but I'm looking forward to traveling to more this year. It's indeed fun and addicting at the same time.  It's really more fun in the Philippines!

This is a pre-qualifying entry to the Intramuros Bloggers Challenge 2012 by IntramurosManila.Asia. This campaign is fully supported by the Intramuros Administration, Barbara's Restaurant, Celdran Tours, Mabuhay Guides, Pilgrimage Pilipinas,Castillan Tours, Federation of Philippine Photographers Foundation, Inc., and Payless Pancit Shanghai.

LAKBAYAN: It's More Fun In The Philippines!

2012 is indeed a year of the start of new things especially for the tourism industry in the country. No question, we have great places and things to do here and DOT recently launched the new tourism campaign It's More Fun In The Philippines. With the hashtag #ItsMoreFunInThePhilippines trending in twitter world wide. 

It does have this 'cool' factor connected with the slogan and is perfect with photos. However, there are still a dash of controversy with its similarity with the 1951 Switzerland poster with the slogan "It's More Fun in Switzerland". Others use the slogan and post them with pictures that contains negative propaganda and others with subliminal meanings. I admit to be surprized with the new logo but finally realized that there is no need to destabilize the campaign because we have not given it time to prove its effectiveness.