Levi’s, Google Team Up For Wearable Technology

Levi's is the first official partner of Google for Project Jacquard, which will apply the search engine giant’s technology to the brand's iconic Commuter jacket. This is the jacket everyone will want to wear in 2017, when it will be available in Levi’s stores worldwide.

What makes the jacket so different?  There is a sensor at the wearer’s left cuff, which you can take off and charge with a USB plugin that is linked to the special yarns in the jacket’s fabric. The sensor is touch sensitive, allowing wearers to answer or decline calls, skip songs and adjust the volume on their playlists and even access turn-by-turn directions with simple gestures like swipes and taps.

The Same But Different

After Levi Strauss had perfected the art of creating the perfect five-pocket blue jeans, he proceeded to make what would be the iconic denim Trucker Jacket.

Through the decades, the Trucker Jacket has been worn sans sleeves, painted, with flower patches, embroidered, chopped, re-sewn and deconstructed.

Guys and gals wore it. Cowboys and party girls wore it in different ways. The jacket became a symbol for just about anything the wearer wanted it to be.