Levi’s launches COOLMAX —the go-to jeans this summer

Summer wear is all about cotton sundresses and nifty shorts-and-tank-top pairings—perfect for the season’s scorching heat. But don’t put your denims in storage just yet. This summer, Levi’s is launching COOLMAX, an innovative collection specially designed to help you withstand sweltering hot weather, all year-round. 

Levi’s cutting-edge COOLMAX collection is part of the brand’s “Keep Cool” campaign, which is out to prove that denim is never too hot nor too heavy to wear even during the warmer months.

Round up with your favorite performers at the Live in Levi’s Customization shop

Don’t miss the chance to make your signature Levi’s jeans or icons in Levis Customization
shop in select malls in Metro Manila this November and December.

OLD or new, don’t miss the chance to make your Levis apparels as good as new, and perfectly tailored only for you.

Marked by maintained quality while embracing trend, global apparel brand Levi’s brings you the star-studded, music-filled, and pumped up Live in Levis Customization shop in select malls in Metro Manila this November and December.

The first leg will happen at SM Mall of Asia (MOA) Atrium on November 28 and 30. Singer-songwriter Barbie Almalbis, the artist behind hit songs “Just A Smile” and “Tabing Ilog,” together with, True Faith’s lead vocalist Medwin Marfil will entertain customers while they wait for their customize jeans and icons to be finished.

FASHIONISTA: Just Delivered Jeans July-September 2013 Collection

Jeans would probably be the most worn and versatile clothing man could have, and the best outfit to be mixed and matched with almost anything. And The SM Store has been offering a vast collection of the best brands of jeans which are fashionable, strurdy and fits every lifestyle.

Last Saturday at the Skydome of SM City North EDSA, a fashion show was held with the collective brand JUST DELIVERED JEANS featuring brands such as V+Jeans, CodeBlue, Baleno, Tank, Markus, Levi's, Wrangler, Lee, Jag,  and Von Dutch.