Getting to Know the 2014 Filipino TV Viewer

Watching television has always been one of Filipinos’ favorite pastimes. According to Kantar Media, the highest rating TV programs for the third quarter of 2014 were game shows (21.65%) and primetime soap operas (17.68%). These figures reflect what Filipinos watch but what else do we know about Filipino television viewing? Kantar Media present some facts to help us get to know the Filipino TV viewer better.

Time Talk

According to Kantar Media, Filipinos spend an average of three (3) hours per day or almost a fifth of their waking hours watching TV. This year, Filipinos watched an extra hour, recording up to four (4) hours a day in front of their TV sets compared to the previous year. Moreover, Kantar Media studies showed that most Filipinos watch TV programs during the primetime slot, from 7:00 PM until 11:00 PM.

GMA Network hits P13.083 billion consolidated revenues in 2011

Releases cash dividends equivalent to 114 percent of full 2011 net income

GMA Network, Incorporated (GMA), the leading broadcast media company in the Philippines, hit consolidated revenues worth P13.083 billion in 2011.

Notwithstanding the absence of P2.054 billion worth of revenues from political advertisements generated in 2010 and the global impact of financial crisis in Europe and slow economic recovery in the US last year, the Company delivered a fairly competitive business performance. 

In fact, despite the cutback in the advertising budget of top multinationals whose headquarters are based abroad, the Network’s leadership in nationwide ratings won for the Company a substantial portion of the available ad spend. 

GMA Channel 7, the Company’s top performing business unit and the country’s most watched television station, posted an eight-percent revenue growth from regular advertising during the financial period versus the preceding year, more than double the gross national product (GNP) growth rate of only 3.5 percent in 2011.