Levi’s® classic 501® jean, world’s most iconic denim, marks 144th year

It has been more than a century since the iconic Levi’s® brand came up with the original blue jean that changed fashion forever. To this day, however, Levi’s® classic 501® jean remains to be not only the most popular but also the most valuable piece of clothing for men and women.

In fact, no less than TIME magazine in 2000 named the 501® jean as the “fashion item of the 20th century,” edging out the miniskirt and the little black dress.

Levi’s® 501® jean was born 144 years ago, when Levi Strauss and Nevada tailor Jacob Davis partnered in 1873 for the first riveted pockets on men’s pants. The number 501® was assigned to the world-renowned “copper riveted waist overalls” as lot numbers were then used to classify products made by Levi’s®.

The classic Arcuate design on the back pockets of the 501® jeans was registered a trademark in 1943 and remains to be the oldest one still in use today. In 1964, a 501® pair entered the Permanent Collections of Smithsonian Institution. 

Levi’s® style tips: How to wear your 501® Skinny and 501® CT jeans

The Levi’s® 501® Skinny and 501® CT takes inspiration from the iconic 501® Original, the Levi’s® jeans that started it all. Remastered for today’s taste, these jeans add style to any male and female wardrobe, in many possible ways.  

With these contemporary 501® takes come a recurring habit: staring at the closet for hours, racking brains on ideas for tops that would perfectly complement your brand-new Levi’s® 501® Skinny and 501® CT jeans?

Once again, the timeless Levi’s® brand makes living in Levi’s® a tad easier for you by sharing wardrobe ideas for these two jeans.  

Levi’s® 501® skinny jeans for ladies

Levi’s® suggests a perfect skinny jean look for women:

Get 501® pesos off on Levi’s® iconic 501® jeans on May 20

In celebration of the 144th birthday of Levi’s®, the world’s original jean, the timeless brand is offering a special gift on May 20: P501 off and a limited edition 501® patch for every purchase of its iconic 501® jean. This nationwide promo will include purchases from Zalora and Lazada.

Levi’s® 501® jean, named by TIME Magazine in 2000 as the “fashion item of the 20th century,” has redefined the fashion sense of men and women since it was first released. The classic 501®, however, continues to be fresh and relevant, even as it maintains its vintage look and vibe.

This year, Levi’s® welcomed the newest addition to its 501® family—the 501® Skinny, a skinny jean with that coveted vintage look. The brand earlier introduced the 501® Stretch, the first time the iconic denim was offered in stretch while maintaining its original properties.

Be your own ‘iconic’: five ways to re-master your Levi’s

We all have at least one old pair of Levi’s jeans that will always be our favorite. For this reason, the timeless brand suggests a clever way to reuse these well-loved pairs and make them even better: re-mastering. This technique inspires us to experiment with Levi’s jeans and personalize these to suit our individual styles. After all, the Levi’s brand has always been about authenticity and originality—and Levi’s pieces are perfect canvasses for self-expression. 

Here, Levi’s very own master tailors share tips and tricks on how to make your Levi’s as original as you are, so you can be your own ‘iconic’. 

Levi’s, Google Team Up For Wearable Technology

Levi's is the first official partner of Google for Project Jacquard, which will apply the search engine giant’s technology to the brand's iconic Commuter jacket. This is the jacket everyone will want to wear in 2017, when it will be available in Levi’s stores worldwide.

What makes the jacket so different?  There is a sensor at the wearer’s left cuff, which you can take off and charge with a USB plugin that is linked to the special yarns in the jacket’s fabric. The sensor is touch sensitive, allowing wearers to answer or decline calls, skip songs and adjust the volume on their playlists and even access turn-by-turn directions with simple gestures like swipes and taps.