Levi’s® style tips: How to wear your 501® Skinny and 501® CT jeans

The Levi’s® 501® Skinny and 501® CT takes inspiration from the iconic 501® Original, the Levi’s® jeans that started it all. Remastered for today’s taste, these jeans add style to any male and female wardrobe, in many possible ways.  

With these contemporary 501® takes come a recurring habit: staring at the closet for hours, racking brains on ideas for tops that would perfectly complement your brand-new Levi’s® 501® Skinny and 501® CT jeans?

Once again, the timeless Levi’s® brand makes living in Levi’s® a tad easier for you by sharing wardrobe ideas for these two jeans.  

Levi’s® 501® skinny jeans for ladies

Levi’s® suggests a perfect skinny jean look for women:

Get 501® pesos off on Levi’s® iconic 501® jeans on May 20

In celebration of the 144th birthday of Levi’s®, the world’s original jean, the timeless brand is offering a special gift on May 20: P501 off and a limited edition 501® patch for every purchase of its iconic 501® jean. This nationwide promo will include purchases from Zalora and Lazada.

Levi’s® 501® jean, named by TIME Magazine in 2000 as the “fashion item of the 20th century,” has redefined the fashion sense of men and women since it was first released. The classic 501®, however, continues to be fresh and relevant, even as it maintains its vintage look and vibe.

This year, Levi’s® welcomed the newest addition to its 501® family—the 501® Skinny, a skinny jean with that coveted vintage look. The brand earlier introduced the 501® Stretch, the first time the iconic denim was offered in stretch while maintaining its original properties.

Levi’s Orange Tab: The ‘jeans with the famous fit’ is back

Ladies’ Orange Tab jeans is based on the
 ‘70s designs, but with better stretch,
 remastered for today’s taste. 

A Levi’s pair of jeans is usually marked by its red tab, a feature that was first sewn onto the left side of the right back pocket of the 501 jeans way back in 1936. But did you know that Levi’s was noted for another tab color in the 1960s? 

A time of cultural, social and political changes, the 1960s saw the emergence of the counterculture generation that tried to break away from mainstream ideals in various ways. 

For instance, to project a sense of fashion individualism, this generation ripped, tailored, embroidered, and added fabric to their jeans, for literal and figurative flare. 

For the ladies’ Orange Tab jeans,
pairs feature double fell inseam,
wide belt loops and scoop and coin pocket. 

To support the lifestyles and personalities of these rebels, Levi’s introduced the Orange Tab collection, an original take on street-style influences. 

Be your own ‘iconic’: five ways to re-master your Levi’s

We all have at least one old pair of Levi’s jeans that will always be our favorite. For this reason, the timeless brand suggests a clever way to reuse these well-loved pairs and make them even better: re-mastering. This technique inspires us to experiment with Levi’s jeans and personalize these to suit our individual styles. After all, the Levi’s brand has always been about authenticity and originality—and Levi’s pieces are perfect canvasses for self-expression. 

Here, Levi’s very own master tailors share tips and tricks on how to make your Levi’s as original as you are, so you can be your own ‘iconic’. 

Yael Yuzon, Alex Medina Headline Levi’s Big Sale

Making a corporate sale event a fun affair, Levi’s brought in Spongecola vocalist Yael Yuzon and award-winning indie actor Alex Medina for a meet-and-greet during Levi’s two-day big sale at one of the biggest telecommunications offices in the country.

The two influencers shared their We Are Original stories with Levi’s and gave some fashion talk and advice to Globe employees.

“These two understand how to excel in their chosen fields. Today, they shared their stories with Levi’s and gave fashion advices to Globe employees so we all just had fun overall,” said Kaths Laudit, Levi’s Marketing head.

You and your Levi’s: Tell your story

Mention the term “blue jeans” and Levi’s invariably comes to mind. This is because the iconic brand, established in the late 19th century, has long been associated with blue jeans that ensure the highest quality in terms of fit, comfort, and originality.

The Levi’s 501 button fly jeans—the original and first-ever blue jeans—was born on May 20, 1873. Yet, at nearly 143 years of age, it's still as young, fresh, and relevant as ever.

To celebrate the 501 Jean’s birthday, Levi’s brings back the “Live in Levi’s” digital platform as part of its “We Are Original,” a global campaign that features influencers and their stories, inspiring other Levi’s fans to share their own on social media.

Levi’s stores get a new look for an exciting new campaign

If you believe in the saying that what you see is what you get, then with Levi’s stores’ new look, you get the compelling story of a brand that has served generations yet remains young, relevant, and trendy.

You get a sense of the global brand’s rich heritage and how the displays tell its stories.

Be intrigued at how these unfold at each outlet.

Up front, clever window dressing that feature light boxes make an impactful statement about Levi’s 501 Jean CT—the brand’s number 1 product.

Levi’s Philippines launches in-store promo for its 501 birthday celebration

Levi’s is celebrating its birthday and it has a gift for you!

In recognition of the priceless heritage of the brand, Levi’s has a new global campaign dubbed “We Are Original,” which is geared to connect with millions of Levi’s lovers on social media.

“We Are Original” is part of Levi’s multifaceted global brand campaign, Live in Levi’s, a digital platform that was launched in 2014 and which engages the global community of Levi’s fans through their shared experiences. To help celebrate how the world “Lives in Levi’s,” fans generate original content to tell their stories and share these through social media channels.

From the international scene, the campaign has tapped influencers who love their Levi’s Jeans. French music producer, writer, and model Caroline de Maigret, American DJ duo Classixx, and Chinese multimedia artist Yi Zhou share their experiences as Levi’s advocates on social media platforms like Twitter, Facebook, and Instagram.

Levi’s wraps up 2015 with an epic year-end party; brings in Charice, international DJs

An epic year deserved an epic ending, which was what Levi‘s exactly had in mind when it wrapped up 2015 with a grand year-end party for all Levi’s lovers. No less than Charice Pempengco and international DJs like Major Lazer and Dillon Francis electrified the Palace Pool Club last Dec. 10, the night when Levi’s celebrated its successes of the past year—from organizing spectacular fashion shows to the well-hyped launches of its new collections.

It was a priceless treat for all Levi’s lovers all night, especially when Charice, who was not on the list of performers that night, dazzled the crowd with her cover of Justin Bieber’s “Sorry” and gave the audience an adrenaline buzz.

Levi’s kicks off the Christmas Season with a Pre-holiday sale at SM

Levi’s Philippines kicks off the most wonderful time of the year with a pre-holiday sale on select items from Nov. 28 to 30—and a chance to meet some of the country’s fashion icons and fashion-forward celebrities.

And because you are special to Levi’s, the iconic blue jeans brand is also bringing back Levi’s Tailor Shop on Nov. 28 and 29 at SM MOA, SM Megamall, SM Dasmarinas, and SM THE BLOCK, North Edsa. At the shop, Levi’s customers can avail of free customization of their Levi’s jeans for every P3,000 single receipt purchase, inclusive of any men’s bottoms, women’s bottoms, or trucker jacket.

Kaths Laudit, Levi’s Philippines Marketing Head, says, “Levi’s is giving its fans a very early Christmas gift—the pre-holiday sale—because they are very special to us. Through Levi’s Tailor shops, too, people can have their perfect-fitting pairs of Levi’s in no time at all and customized it based on their style 

“And for the fun factor, Levi’s is treating its fans to meet-and-greet sessions with celebrities at the Tailor Shops.”

These include international singer Charice Pempengco who will be at SM Dasmariñas; socialite, columnist, and interior designer Tessa Prieto Valdes, who will hobnob with Levi’s fans at SM Megamall; menswear blogger AJ Dee at SM Mall of Asia; and Spongecola lead vocalist Yael Yuzon at SM North The Block.

Levi’s first sale this season will offer 30-percent discounts on all regular-priced women’s bottoms and men’s tops at all SM Original Levi’s stores and at SM Department Stores nationwide. 

The Same But Different

After Levi Strauss had perfected the art of creating the perfect five-pocket blue jeans, he proceeded to make what would be the iconic denim Trucker Jacket.

Through the decades, the Trucker Jacket has been worn sans sleeves, painted, with flower patches, embroidered, chopped, re-sewn and deconstructed.

Guys and gals wore it. Cowboys and party girls wore it in different ways. The jacket became a symbol for just about anything the wearer wanted it to be.

Global superstar Alicia Keys partners with Levi’s in celebrating women’s greatness

Alicia Keys is the new face of Live in Levi’s campaign and lending her voice
 in the song “28,000 Days,” the official soundtrack of the campaign. 

This new collection comes with a new influential face.

As it launches its all-new women’s denim collection and Fall 2015 global brand campaign all over the world, Levi’s is also introducing its newest brand ambassador—global artist, multi-Grammy-award-winning singer/songwriter, producer, and activist Alicia Keys. The multi-hyphenated celebrity will lend her one-of-a kind voice and style to the brand for the debut of its all-new transformational women’s denim collection.

Introducing the New Levi’s® Women’s Denim Collection for Fall 2015

We made them first and then we perfected them

For more than 80 years, the Levi’s® brand has obsessed over women’s denim. The brand that invented the original blue jean in 1873—the iconic 501®—then created the first-ever blue jean for women back in 1934, revolutionized women’s fashion forever. Every season since, the Levi’s® brand has taken note of its own history, what’s happening around them and then figured out a way to make great even better. 

There’s magic in the marriage of authenticity and modernity. Eight decades have taught the iconic denim leader a thing or two about women. Levi’s® knows a woman’s body and how to enhance her shape, the styles she wants to wear and the details that transform a good jean into the perfect jean. 

Ladies in Levi’s

In its continuous bid to provide the perfect denim pants for people of all ages, Levi’s Philippines is launching its newest women’s denim collection on July 31 at the Valkyrie Nightclub. In line with the event, the global brand is looking for ladies who represent the best of Asian women.

The search, titled “Cast Me Levi’s,” aims to find talented and accomplished women who have been loyal Levi’s lovers through the years.

If you aspire to be a Lady in Levi’s, all you have to do is share your most memorable story about your best-loved pair of Levi’s jeans and get a chance to walk the runway wearing the brand’s newest collection.With the brand’s commitment to continuous innovation while boasting the quality it has always been known for, Levi’s created a perfectly tailored and trendy new collection that keeps up with the lifestyles of modern women.

Levi’s launches its Red Tab sneakers

When one it comes to cool and durable denim pants, the name Levi’s is top of mind. This season, however, the global brand is presenting a new range of sneakers inspired by the laid-back cool that is synonymous with California street style.

Over the years, the iconic brand made its mark in denim jeans, spawning a cult following that eventually made a pitch for sneakers whose design is reminiscent of the classic Levi’s denim pants. This convinced Levi’s that it was time to give what the fans want—and Levi’s Red Tab sneakers came off the assembly line.

As stylish as they are comfortable, Levi’s Red Tab sneakers are made from the highest quality denim and come in High Tops, Low Tops, and a range of other heights and shapes. This new collection takes inspiration from the renowned heritage of the brand, which is the iconic denim Levi’s is famous for.

Levi’s launches COOLMAX —the go-to jeans this summer

Summer wear is all about cotton sundresses and nifty shorts-and-tank-top pairings—perfect for the season’s scorching heat. But don’t put your denims in storage just yet. This summer, Levi’s is launching COOLMAX, an innovative collection specially designed to help you withstand sweltering hot weather, all year-round. 

Levi’s cutting-edge COOLMAX collection is part of the brand’s “Keep Cool” campaign, which is out to prove that denim is never too hot nor too heavy to wear even during the warmer months.

Round up with your favorite performers at the Live in Levi’s Customization shop

Don’t miss the chance to make your signature Levi’s jeans or icons in Levis Customization
shop in select malls in Metro Manila this November and December.

OLD or new, don’t miss the chance to make your Levis apparels as good as new, and perfectly tailored only for you.

Marked by maintained quality while embracing trend, global apparel brand Levi’s brings you the star-studded, music-filled, and pumped up Live in Levis Customization shop in select malls in Metro Manila this November and December.

The first leg will happen at SM Mall of Asia (MOA) Atrium on November 28 and 30. Singer-songwriter Barbie Almalbis, the artist behind hit songs “Just A Smile” and “Tabing Ilog,” together with, True Faith’s lead vocalist Medwin Marfil will entertain customers while they wait for their customize jeans and icons to be finished.