LOIR addresses own personal struggles in new single “MAMA”

The R&B singer-songwriter delivers a stripped-down ballad with an emotional pull

R&B singer-songwriter LOIR submits to the pull of her heart in her new single “MAMA,” released under Sony Music Entertainment.

On the stripped-down ballad, the talented newcomer asks big questions about life’s purpose and her conflicting sense of direction. But while doing the things that she loves the most comes with existential baggage, LOIR recognizes the need to work on herself and apologize for her misgivings. 

“I’ve made some decisions in the past that I’m not happy about,” says the budding young artist. “This song is my way of closing that chapter in life, and hoping that I’ve made my parents proud as I welcome change with positivity, dreams, and love. I’m more than inspired to do well in my chosen craft.”

REEL DEAL: Mama REVIEW

In our movies we have seen all kinds of ghosts and monsters that have haunted our imaginations in our lifetime, yet it would be rare to find that ghoul that will can scare us and also touch our hearts at the same time. This is what Guillermo del Toro's Mama shown as a thriller fantasy movie.

Two girls were found in a cabin 5 years after a gruesome tragedy. They now live with their uncle and start a new life with them. However, how they survived 5 years without anyone is a mystery to them as well of the one they call "Mama" disturbs the new family they now have. Having a mother figure for a ghost may not scary when you think about it, but this movie will make you think otherwise.