From Barefoot Runner to Marathon Master

Coach Rio dela Cruz:

Beyond the big hair, the high-profile running events and the slew of product endorsements, Coach Rio dela Cruz has also been recognized for his persistence to prevail in the midst of insurmountable odds – whether in his chosen sport of running or in the challenges everyday life.

Great Things Start from Small Beginnings

Unbeknownst to many, Coach Rio’s childhood was mired by hardship. His family struggled with poverty for many years while he was growing up, making it difficult for him to get an education and pursue his training in running. He has gone through it all: from selling “ice-tubig” as an 8-year old, walking several kilometers to and from school, to winning championships and organizing the biggest marathons in the country today. His life so far has truly been a journey.

Building a Nation of Champions One Sport at a Time; MILO opens 2014 Summer Sports Clinics

Summer spells great opportunities for the youth to get active and grow their potential. However, with the countless activities available through technology, Filipino children are becoming increasingly bent on spending more time in less physical hobbies. This, in turn, makes it a challenge for parents to engage their kids in outdoor activities like sports which can foster the knowledge and skills that can mold them into leaders.

Tabal named fastest Filipina marathoner in the Philippines

Buenavista claims fifth title at 37th MILO Marathon National Finals

Records were shattered Sunday at the 37th MILO Marathon National Finals, as elite runner Mary Joy Tabal claimed her first MILO Marathon national crown and broke the current women’s event record for 42K set by Jho-An Banayag by 16 seconds. The MILO Marathon also posted its highest season headcount to date at more than 220,000 runners, after registering 26,681 runners at today’s championship race alone.

Not to be outdone, reigning MILO Marathon King Eduardo Buenavista bagged a back-to-back win, his fifth title in the prestigious footrace. Buenavista also holds the current men’s event record for 42K in the national marathon.

For their outstanding victories, Tabal received the P 250,000 prize plus an additional P 20,000 for breaking Banayag’s record, while Buenavista received the top purse of P 150,000 from his Local leg win. Both runners also scored an all-expenses paid trip to the 2014 Paris Marathon as the first Philippine delegates sponsored by MILO in more than two decades.

HEALTHY LYF: 4 Reasons Why MILO is Good for Kids

Winning energy and chocomaltee goodness in every cup of MILO

For 49 years, MILO has championed health and wellness for generations of Filipino families with quality products that boast of big flavors and wholesome energy-giving nutrients. According to the recent Kantar Worldpanel Brand Footprint 2013 study, MILO has consistently ranked in the top 5 brands in the Philippines for both rural and urban households, cementing its reputation as a trusted and well-loved brand by kids and adults alike.

Having established itself as a local favorite among the youth, MILO does more than just provide a healthy source of energy for kids, but also advocates holistic development through sports. As a testament to MILO’s invaluable commitment to serving Filipino households, the brand shares the top 4 reasons why MILO is good for kids.

MILO shatters record headcount with 42,214 runners in Manila race

Panique outlasts Raquin in heated bid for 37th MILO Marathon finale post

Elite runners Eric Panique and Luisa Raterta blew the competition away at the 42K division race of the 37th National MILO Marathon Manila qualifying leg Sunday at the SM Mall of Asia Grounds, Pasay City. A record-shattering 42,214 runners joined the country’s premier footrace, marking the largest number of participants in a single race in the history of the MILO Marathon.

Along with other 42K qualifiers, Panique and Raterta each took home a cash prize of Php 50,000, a trophy and a coveted spot at the National Finals in December for their respective victories. To increase the level of competition this year, MILO will sponsor this season’s MILO Marathon King and Queen to the 2014 Paris Marathon next April.

Warizal clinches repeat victory at the 37th National MILO Marathon Puerto Princesa leg

The country’s premiere footrace kicks off in Palawan

Manila, Philippines – Norlan Warizal and Bernardita Mag-Aso ruled the centerpiece 21-K events in dominant fashion on Sunday as the Puerto Princesa leg officially kicked off the 37th National MILO Marathon in Palawan. A total of 6,846 runners joined the event.

Under an overcast sky, 28-year old Warizal, who also topped last year’s Puerto Princesa leg, sustained his mastery over category rivals and submitted a time of 1:17:55 that proved enough to hold off counterparts Orly Maestro (1:21:56) and Mark Julius Mendoza (1:22:01).

37th National MILO Marathon sprints into action

2013 MILO Marathon King and Queen to compete at the 2014 Paris Marathon

The National MILO Marathon, the most prestigious running event in the country, kicks off another exciting marathon season with the first of 18 leg races set in Puerto Princesa on June 30. Marking its 37th season this year, the sporting event has a rich history that features a continuous expansion of its scope to nationwide races, and a growing attraction among hundreds of thousands of participants from all over the country.

MILO Nutriload launched to revitalize Filipino breakfast habits

Breakfast Made Better: MILO introduces new and improved cereal drink for the whole family

In its continued effort to drive nutrition, health and wellness in the country, leading beverage brand MILO brings in the latest addition to the MILO portfolio, MILO Nutriload. Nutriloaded with Vitamin C, Iron and Calcium, MILO Nutriload is the only cereal drink filled with PROTOMALT flakes, a healthy source of energy-giving carbohydrates, which helps restore energy levels for productivity while brimming with the classic chocolate MILO taste that every Filipino loves.

With age and other health factors playing significant roles in building routine stamina and energy balance, mothers are faced with the everyday challenge of serving food that provides the nutrients and sustained energy their family needs for a busy day.

Shake Things Up This Summer with the MILO Champion Mix

Get 1 free MILO Champion Mix Shaker with every 1-kg MILO pack

Manila, Philippines, April 25, 2013 – To give kids more reasons to enjoy the summer break, leading chocolate malt beverage brand MILO is offering a special consumer promotion that grants shoppers 1 free MILO Champion Mix Shaker for every 1-kilo MILO pack they purchase. Available in all supermarkets and groceries nationwide, the MILO Champion Mix Shaker comes in 3 cool collectible designs for every kid’s favorite sport - basketball, volleyball and soccer.

Everyone’s favorite chocolate drink is best enjoyed cold this summer, and what better way to combat the scorching summer heat than with the MILO Champion Mix, a winning blend of MILO, milk and ice, fit for every young Champion.